21 April 2011

Can't solve a problem? Crowdsource it!

Harder. Better. Faster. Stronger. Daft Punk are not the only people striving from progress. Biotech companies are on the lookout for innovative ways of pushing technological limits, and they're looking outside the company for answers. With prizes of $1 million for each competition with solutions judged quarterly, this exercise in crowdsourcing may prove expensive for Life Technologies, but the payoffs (fast turnaround of innovative solutions that may greatly improve performance benchmarks of new technology) just may be worth it.
Life Technologies Grand Challenges

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